E-commerce & Retail·Heritage Silks & Sarees·2026-03-15
How We Increased Retail E-commerce Revenue by 142% for a Kerala Brand
Rebuilding a slow, templated store into a lightning-fast custom storefront combined with checkout optimization and local SEO.
The Challenge
Heritage Silks had a slow WordPress store that took 5.2 seconds to load. Their cart abandonment rate was 78% on mobile, and they had no search rankings for valuable local buying queries in Thrissur and Kochi.
The Solution
We re-engineered the storefront on a React framework, optimized checkout flows, and injected Local Business schema mapping their physical showrooms.
Implementation Process
- 01Audited existing database and migrated 12,000 product items to Shopify backend.
- 02Coded a lightweight React frontend loading in under 1.2s.
- 03Redesigned the checkout page to allow single-click UPI payment authorizations.
- 04Injected structured schemas for local SEO visibility.
The Outcome
Compounding organic traffic and order conversion within 90 days of launch.
Key Results Shipped
- 142% increase in monthly e-commerce orders.
- Mobile cart abandonment dropped from 78% to 32%.
- Ranked #1 in Thrissur and Kochi for custom silk wedding sarees online.